Hephzibah Experiential — Website Redesign Case Study
A complete redesign to elevate brand perception and improve digital presence.
Overview
Hephzibah Experiential needed a website that clearly explained what they do and presented their work in a simple, organized way. Their previous site lacked structure, wasn’t easy to navigate, and didn’t reflect the quality of their services. The goal was to redesign everything from layout to messaging so visitors could understand the company at a glance and easily explore their work.
My Role
I handled the entire design process for the new website. This included restructuring the content, organizing page flows, creating the layouts, designing the desktop and mobile versions, and improving the copy across all pages to make the information clearer and more consistent.
The Challenge
The old website had several issues:
- The layout felt outdated and crowded
- No proper mobile responsiveness
- Important information wasn’t easy to find
- Services weren’t clearly grouped or explained
- Case studies were not properly presented
- Messaging was inconsistent across pages
The task was to create a simple, clear, and easy-to-use website that presents the company professionally and makes information easy to understand.
Solution
I redesigned the entire website with a focus on clarity, easy navigation, and improved communication. The update included:
- A new landing page with a simple structure and clear message
- Organized service categories with short descriptions
- A cleaner case study section to highlight completed projects
- A more straightforward About page that explains the company’s story and team
- A Contact page that makes it easy for visitors to reach out
- Full mobile and tablet responsiveness
- Updated copywriting across pages for better readability
The goal was to make the website feel approachable, professional, and easy to explore.
Process
- Discovery and Audit: Reviewed the existing website, identified gaps, clarified business goals, and mapped user behavior.
- Information Architecture: Restructured the entire site into a logical navigation flow for easier browsing and content clarity
- Wireframes and Prototyping: Created clean wireframes that improved readability and visual storytelling, ensuring alignment with the brand personality.
- UI Design: Introduced modern layouts, stronger visual hierarchy, and a consistent style framework that reflects Hephzibah’s premium positioning.
- Mobile Responsiveness: Designed and developed adaptive layouts for all pages, ensuring seamless performance across devices.
Key Improvements
- Clearer explanation of who the company is and what they do
- Better display of past work
- Cleaner navigation
- Improved readability across all pages
- Fully responsive layout for all screen sizes
- More organized and consistent content
New Hero Section
The updated hero section introduces the brand with a clean layout, clearer messaging, and a stronger first impression.
Old Hero Section
New About Us Section
This section provides a concise overview of the company’s story, experience, and values in a more structured design.
Old About Us Section
Our Process Section
A simple visual breakdown of how the company works, showing each step of the workflow at a glance.
Old About Us Section
Our Work Section
A redesigned portfolio grid that highlights key projects with brief descriptions and improved visual presentation.
Our Feature Section
A compact showcase of the company’s core strengths and capabilities, designed for quick scanning.
About Us Page
A more detailed view of the company’s background, mission, vision, and team members.
Our Network Section
A clean layout highlighting partner brands and clients the company has worked with.
Results
The redesign transformed Hephzibah’s digital presence into a modern, professional, and visually compelling platform. The new site now communicates their value clearly, showcases their portfolio effectively, and offers a smoother path for potential clients to engage with the brand. The upgrade strengthens trust, supports business positioning, and enhances their competitive edge in the marketing industry.
Product Links
You can view the live version of the redesign here: www.hephzibahexpbiz.com
